Audited by the editor himself
- Articles published
- 500+
- Article views
- 500K+
- Social impressions
- 4M+
I write about AI and consumer tech from Hà Nội, build the odd tool for newsrooms, and shoot film when the light is good. Friends call me Ryan.
Everyone knew TikTok was addictive; almost nobody could say how. I mapped the recommendation loops — behavior, product design, consequences — so the reader leaves with a diagram instead of a scare.
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Apple kept saying the iPad had grown up, so I made it earn a real workday: my actual editing workflow, deadline included. The review is what survived.
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An assistant that operates a computer is a different animal from one that answers questions. Written on launch day, fast — with the stakes kept readable and the hype left at the door.
Read article →Interlude / The picture desk
Stage nights. Quiet corners. The light on the way home.
Off deadline I’m in a Hà Nội café arguing with my own drafts, or out with a film camera after the streetlights come on. Friends call me Ryan; the byline says Nguyễn Nghĩa.
On the record: International Relations and Journalism at the Academy of Journalism and Communications, a bilingual desk at VnExpress, then the tech desk at Kenh14, where I edited five hundred-odd pieces and set up the desk’s AI workflows. These days I write on my own byline and run HalloCreative, a six-person studio.
— Nguyễn Nghĩa
The Record / 2020–Now
From the newsroom to the studio.
The places that shaped how I report, build, and lead.
Download full CV2025–Now
Independent practiceThe current chapter
Co-founder & Managing Director
Leading a six-person studio in Hà Nội, from the first creative direction to the finished production.
2024–2025
Technology deskTechnology Editor · AI workflow lead
Consumer technology, AI, platforms, and products. Alongside the editing, I built the desk’s drafting, translation, and fact-check workflows.
2024
Bilingual deskBilingual Reporter & Editor — Intern
Reporting across English and Vietnamese: learning to carry a story between languages without losing its meaning, its sources, or its voice.
Read an interview feature2020–2024
The foundationB.A. International Relations
International relations and journalism in Hà Nội. The grounding in sourcing, context, and reporting that I carried into the technology beat.
Reviews, explainers, launch-day stories. If the reader can’t repeat the point on the bus, I cut it.
Drafting, translation, and fact-check queues, built at Kenh14 so no editor pastes the same thing twice. The final call stays with a person.
Concepts, brand stories, and art direction through HalloCreative. Same rule as the desk: say one true thing, and ship it on time.
The first folding iPhone lands next year, and the plan looks nothing like Apple.
Most people cheering for AI are using ChatGPT wrong. A field guide.
TikTok’s late-night lock: no scrolling after 10 p.m., a meditation instead.
A four-year-old becomes “Chief Milk Officer”, and a cute campaign opens onto kidfluencers, nutrition, and privacy.
Broadcasters reach for AI when the money runs out. How to find the money for good television is the harder question.
Elsewhere, traditional TV survived streaming and pirate feeds. In Việt Nam it didn’t, for reasons of its own.
A six-person studio in Hà Nội: campaigns, visual production, and content systems built to outlive launch week.
Visit the studio → PicturesThe picture desk: stage nights, street rolls, product stills, and the faculty productions I shot, cut, and eventually ran.
Open the picture desk → IndependentWhere the pieces too long, too odd, or too personal for any assigned beat end up.
Read on Substack → AppAn iOS app that clips the words you meet while reading and brings them back right before you forget them.
Meet Sesame →Let’s make something worth reading.
Pitch me a story or a system. If it doesn’t have a name yet, even better.
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